Marketing

As a business performance coach we will help create these five major value themes when creating your marketing strategy.

  1. Creating value for customers in order to capture value from customers in return.
  2. Building and managing strong, value-creating brands.
  3. Measuring and managing return on marketing.
  4. Harnessing new marketing technologies.
  5. Sustainable marketing around the globe.

A simple model we follow:

  1. Understand the market place and customer needs and wants.
  2. Design a customer-driven marketing strategy.
  3. Construct and integrated marketing program that delivers superior value.
  4. Build profitable relationships and create customer delight.
  5. Capture value from customers to create profits and customer equity.

We will use innovative but practical methods to create customer value and build relationships with them. Once your organization establishes this the rewards in terms of market share, profits and customer equity are just around the corner!


Hume Management and Consulting
"Business Performance Coach"

Contact Hume Management and Consulting Today

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253-970-9965
 
Steven Hume  was a driving force of positive change. As a business performance coach Steve was not afraid to think outside the box, and challenge established mindsets. His Business Performance Coaching influence led to redesigning many corporate programs to make them more effective and profitable for the company. These changes would not have taken place with out Steve. It has been a pleasure working with him.
 

John Maas
Store Manager, Albert Lee Appliance
Lynnwood, WA